Service Overview
At NTT Data Institute of Manangement Consulting Inc., we contribute to maximizing the well-being of local communities and residents by contributing to local government management and town development from the resident's perspective, adding new value standards other than economics (people-centered). We are advancing the development of mechanisms that visualize the charm of cities, allowing for an objective understanding and recognition of the current state and the desired future of one's own city.
We utilize such tools in the formulation of urban development policies, supporting municipalities in building Evidence-Based Policy Making (EBPM) and Plan-Do-Check-Act (PDCA) cycles, as well as providing assistance in drafting comprehensive plans and regional revitalization strategies that are people-centric, including basic plans for individual policies.
Furthermore, we are rolling out various people-centric urban development and social design initiatives focused on the daily activities of residents, such as "learning," "working," "walking," and "eating." This includes designing learning experiences for everyone from preschoolers to working adults, and promoting inclusive community development initiatives such as walkability and barrier-free accessibility, led by our highly specialized staff.
Consulting Approach
Creating a System to Visualize Well-Being
Starting with the "SUGATAMI," a mirror that reflects the "current state" of the city, developed as part of the Sustainable Smart City Partner Program (SSPP) promoted by the NTT Group, we are designing and planning various tools to visualize the happiness and satisfaction levels of people living in cities. For instance, SUGATAMI uses three key factors that shape future societies to reflect the city's state.
- Well-Being (Happiness): In addition to "individual happiness," we incorporate aspects of social capital such as communities that enhance happiness, history, culture, and natural assets (landscapes) to achieve "community and resident happiness.”
- Sustainability: We also include perspectives on renewable energy and carbon neutrality to make natural assets sustainable.
- Society 5.0: We incorporate the maximization of Digital Transformation (DX) to improve resilience and ensure redundancy.
Practicing Well-Being
We are deploying policy formulation support nationwide, including promoting urban development utilizing ISO37106 to advance sustainable, people-centric smart cities (supporting Japan's first certification acquisition) and comprehensive plan formulation using Well-Being indicators, including SUGATAMI.
Sustainable cities and communities -- Guidance on establishing smart city operating models for sustainable communities
Expected Outcomes
- Enhancing residents' happiness and satisfaction through practical urban development.
- A qualitative shift from economically and institutionally centered urban development to a people-centered approach.
- Enrichment of policy dashboard functions, such as the promotion of Evidence-Based Policy Making (EBPM).
Achievements
Inhouse and External Media Coverage
Publication: Toyo Keizai
Title: The Reason "Well-Being" is Pursued in Urban Development
Sub-title: Exploring the Forefront of People-Centric Community Development
