Service Overview
The essence of health management lies in "connecting the improvement of employees' lifestyles to the enhancement of corporate management." Effective strategies involve a combination of personal interventions and improvements to the working environment, tailored to each company's specific circumstances.
From the perspective of supporting health management, we identify inherent organizational challenges and combine direct interventions with environmental improvements to facilitate behavioral changes in employees. We also offer methods for monitoring and problem-solving to demonstrate the results and support the advancement of our clients' health management.
In addition, as part of our support for developing health promotion solutions through health management, we provide comprehensive assistance including service design, user interface/user experience (UI/UX) enhancement, effectiveness measurement systems (setting Key Performance Indicators (KPIs), building logic models), marketing, and business model evaluation. This support helps in the commercialization of new ventures.
We propose a combination of personalized approaches and environmental improvements to achieve behavior change in employees. To make the effects visible, we assist in setting effectiveness indicators (KPIs) and establishing systems that enable Plan-Do-Check-Act (PDCA) cycles. Our approach considers user personas and customer journey alignment, utilizing insights from behavioral economics and marketing to support the development and implementation of solutions. The effectiveness of health promotion solutions is further bolstered by gathering academic evidence, which aids in developing convincing and impactful solutions.
Background (Problem Recognition):
In an era anticipating a 100-year lifespan, extending healthy life expectancy has become a national challenge. While preventative health measures primarily rest with insurers, including specific health check-up systems, improving health check-up rates and lifestyle habits requires collaboration with businesses (Collab Health). Furthermore, with the anticipated decline in the working-age population, the importance of health management is increasingly recognized from both productivity and employee recruitment perspectives.
Despite the growing focus on health management due to these external factors, the engagement level of companies varies significantly, with many remaining in the realm of formal compliance. We aim to promote health among employees and extend healthy life expectancies through the development of health management solutions and other health-promotion initiatives, thus also enhancing corporate management.
Consulting Approach
Health Management Support Consulting
Beyond formal support for certifications such as White 500, we assist in realizing health management that truly enhances employee health and impacts corporate management. Our support spans the entire process from planning and implementation to evaluation. More details can be found on our website page:
Development and Implementation Support for Health Management Solutions
We provide comprehensive consulting for developing health management solutions, from evaluating service concepts and value propositions to detailed service design. This includes behavior change strategies, development of wearable devices and apps, and personalized Personal Health Records (PHR) services. We support feasibility assessments and Proof of Concept (PoC) in real-world settings, refining services and supporting all aspects of commercialization.
These approaches aim to integrate deep health management strategies within business practices, enhancing both organizational health and operational efficiency. Through strategic consulting, we facilitate sustainable health management practices that yield measurable benefits and drive substantial improvements in corporate health culture.
Achievements
- Design and Feasibility Study Support for Health Management Solutions (Major Trading Company)
- Platform Business Construction Consultation (Medical Device Manufacturer)
- Personalized Service Design and Verification System Establishment (Genetic Testing Company)
- Market Research and Studies for the Dissemination of Health Management Solutions (Major Telecommunications Operator)
- New Business Launch Support Using Wearable Devices (Major Sler)
- Promotion of Group Collaboration in Health Management (Major Telecommunications Holding Company)
- Cross-Industry Alliance Support in Health Management Field (IT Company)
- Healthcare Business Development Using Internal Data and Customer Touchpoints (Insurance Company)
