The business environment surrounding our clients is currently undergoing significant changes due to unstable social conditions and the emergence of cutting-edge technologies like generative AI and Extended Reality (XR), making future predictions increasingly challenging. In the field of marketing, the diversification of preferences and media, along with unprecedented opportunities for customer engagement through AI chatbots and virtual assistants, have made predicting customer trends and strategizing more difficult. Modern companies are required to develop marketing strategies based on deep insights from both societal trends and cutting-edge technologies.

Our company leverages a wide variety of accomplishments and extensive knowledge, including that of our group companies, accumulated since our founding to help clients lead in this new era. Specifically, we cover all aspects of marketing comprehensively, from environmental analysis to identifying value propositions and target customers, and from planning specific measures to their implementation and management.

To ensure that our clients' businesses can adapt flexibly to changes over time and maintain their unique value in the long term, we integrate insights from societal trends and the latest technologies to provide strategic support.

At our company, we utilize the unique perspectives and worldviews of our consultants, who possess specialized expertise, to offer services that go beyond conventional analysis, strategy formulation, execution, and management in marketing strategy planning and implementation. Our approach includes the following:

Strategic Marketing Planning Based on Societal Trends: Rather than making ad hoc decisions based on isolated events or fleeting trends, we analyze historical events and the evolution of society to capture dynamic changes in the social system. This allows companies to determine their long-term positioning without being swayed by transient events and trends, adapting flexibly and strategically to a changing society.
Establishment of New Marketing Methods Using Digital Technology: Rather than merely adopting cutting-edge technology to retrofit traditional marketing methods, we assess the intrinsic values, strengths, and weaknesses, as well as the maturity of the technologies. We establish methods that can effectively approach customers through continuous hypothesis formulation and validation.

• Redefinition of target customers and value propositions based on cognitive biases.
• Enhancement of customer touchpoints through cyber-physical integration.
• Establishment of a marketing mix originating from technology.
• Establishment of new promotional methods driven by data.
• Measurement of marketing ROI, among others.

• Support for designing and enhancing new customer communication using blockchain technology (Public Competition Operator)
• Support for developing new service personas based on cognitive biases (Telecommunications Company)
• Support for establishing new channels through the Metaverse (Telecommunications Company)
• Analysis of regional characteristics affected by COVID-19 prescriptions (Pharmaceutical Company)
• Support for designing and constructing customer journeys in new services within the caregiving market (Telecommunications Company)
• Support for planning overseas expansion strategies for telecommunications services (Telecommunications Company)