Due to changes in the business environment and a declining workforce, there is a growing need for digital-driven operational reform in sales and marketing. In many B2B scenarios, sales activities still heavily rely on face-to-face or phone-based approaches, with inconsistent definitions of sales progress data across organizations. This inconsistency hinders proper data analysis and leveraging digital tools for sales productivity.

Our service analyzes the Critical Success Factors (CSF) in the sales processes of target businesses, examines existing operations, and integrates process reforms, including combining sales outsourcing and non-face-to-face sales strategies. We also focus on data management principles that ensure data accuracy and timeliness, enabling effective data-driven sales activities.

Our approach begins not with the analysis of sales operations but by understanding the strengths of the target business, the distribution of sales channels, and the organizational structure and performance evaluation systems. We clarify the goals and challenges by engaging multiple stakeholders such as sales teams, existing outsourcers, and HR departments. By aligning with the objectives of planning departments and securing consensus with management, we set the direction for addressing challenges.

Given that sales process transformation requires strong buy-in from frontline departments and tangible results, we recommend a long-term, collaborative consulting model. This model focuses on transforming the sales model and culture, rather than relying solely on incentive designs.

• Increased efficiency and cost reduction through non-face-to-face sales methods
• Standardization and efficiency of sales administration tasks

• Design of customer acquisition operations using outsourcers
• Support for the introduction of customer and contract management tools
• Standardization and efficiency improvement of back-office operations at sales locations