Non-functional requirements such as comfort are the sources of competitive advantage for products and solutions, and the complexity of product design is rapidly increasing. To continuously create competitively strong products, a cross-functional team composed of experts in user-centered design, engineering specialists, and business development is essential.

However, as organizations grow, functions can become siloed, leading to disconnections between the engineering and business development teams. This can result in a skewed focus in product development, where collaboration and innovation between design, engineering, and business development are hindered.

We evolve the product development management process, maximizing collaboration between design, engineering, and business development to enhance innovation in your company’s products and solutions.

To foster product innovation, we refine the vision and business plans for each product category and explore schemes to effectively allocate R&D expenditures. Concurrently, we evaluate the optimal organizational structure (including both domestic and international aspects) and responsibilities to strengthen the product development management process. In the process of specifying responsibilities and authority, we also define Key Performance Indicators (KPIs) and incentives (both tangible and intangible) that encourage product innovation.

• Integration and optimization of the product portfolio.
• A product development investment scheme tailored to your company's needs.
• Organizational structure and KPIs that facilitate product innovation.

• Enhancement of Product Development Management Processes for a Major Food Manufacturer (specification of responsibilities and authority)
• Support for Conceptualization and Materialization of a Product Innovation Lab for a Major Telecommunications Provider.