The exploration of marketing strategies leveraging digital technologies has been ongoing for some time. With the advancement of digital transformation (DX), digital marketing has reached a new level. Traditionally, the focus was mainly on the "Promotion" aspect of the 4Ps (Product, Price, Place, Promotion). However, our firm considers strategies that encompass the entire 4Ps from an integrated digital marketing perspective, addressing numerous themes aligned with the advanced utilization of data.

For example, in "Product," we enhance merchandising (MD) using POS data and customer data. In "Price," we promote dynamic pricing and revenue management based on past sales performance. In "Place," we deploy AI agent channels, and in "Promotion," we develop group digital marketing strategies. Our support extends across various areas through the utilization of data and AI.

Additionally, it is essential to manage individual marketing strategies while considering the cross-sectional aspects of the 4Ps (Product, Price, Place, Promotion). Therefore, we also examine the "P" (Platform) for managing these strategies. By designing appropriate Key Goal Indicators (KGI), Key Performance Indicators (KPI), and considering the ideal marketing platform, we can propose the optimal approach.

Our approach involves defining the points of consideration through consultations while organizing the client's current situation. If new issues are identified, we may propose the formulation of an integrated digital marketing strategy. Generally, our approach includes:

1. Current situation analysis and issue identification
2. Strategy formulation based on target goals
3. Planning for implementation
4. Strategy development and process design
5. Effectiveness verification and strategy evaluation
6. Improvement planning
7. Support for full-scale implementation and deployment

Depending on the client's structure and personnel, we may lead the project or provide execution support alongside the client. We also incorporate advanced case studies and competitor analysis to collect the most effective elements for the project, ensuring actionable and impactful strategies.

• Establishment of a company-wide digital marketing strategy
• Identification and concretization of individual measures
• Promotion of optimal digital marketing strategies through effectiveness verification

• Support for Dynamic Pricing Consideration
• Formulation of Next-Generation Digital Store Concepts
• Development of Group Digital Marketing Strategies
• Support for Marketing Strategy Integration with Group Customer Base Integration
• Support for Customer Acquisition Strategies through Sales DX